According to a Gallup survey, 90 percent of the time Americans are on their smartphones, which is an average of five hours a day, they are using apps. Along with smartphones, some tablets and laptops exclusively use apps.
Chromebook, which is a laptop by Google, is a popular device that only uses apps. Applications, or apps, help people access social media, post pictures, exchange ideas, or find others who share their interests.
If your small business is considering a mobile app for its customer base, here is why it needs one.
Analyze Sales Data
Before you start looking for an app developer, do a thorough sales analysis on your eCommerce store. By doing so, you can find out what items are selling, which products are not doing well, where sales are declining, and which channels are producing sales.
If your mobile marketing strategies are not working, then you may need to change them. However, if you are getting sales from mobile users, then an app may appeal to them. An app is more convenient and usually quicker to use than the company’s main website.
Between switching from the mobile channels and eCommerce site may be where some sales are dropping off because customers don’t want to switch when they make purchases. However, with an app, they won’t need to switch sites and those sales drop-offs will stop.
Increases Engagement with Customers
There are several advantages to developing a mobile app for small businesses, including staying in touch with your customers. Having an app can increase repeat visits, it can resolve customer service issues faster, and it can offer coupons and specials that cater to loyal customers.
Also, having your business logo as a smartphone icon helps to build your brand. When people look at the icons on their phones and see yours, it may remind them that they need to order products they usually buy from your store.
Get Ahead of the Competition
It’s still unusual for small businesses to develop mobile apps but, by doing so, you can beat your competition in sales volume. Statistics show that most people are on their smartphones more than they watch television, so you can get their attention if you develop a great app.
Also, apps work quicker than websites, so this is another advantage for you over your competitors. By making your app so that your customers don’t constantly need to login, they can go to it and order what they need and spend far less time than they would on mobile websites.
Allows Creation of Multi-Function Channels
Along with using a mobile app to increase sales, you can also integrate other features into it. Use video on the smartphone to show promotions for new products or “How-to” guides for using your products.
Notify customers of upcoming sales, have customer service chat, display information for customer accounts, or offer maps showing where your brick and mortar stores are located.
Many customers want to feel in control when making purchases online and a multi-function mobile app can help them control their accounts for your business. It may also mean fewer disruptions to your day because the phone may ring less.
Although developing a mobile app for a business can take time and money, it will help your company be more profitable in the long run. With a good app, it will also draw attention because of its innovation.
You can out-maneuver your competitors by being the first to have a mobile app and it will build brand recognition and loyalty from your current and new customers, which often means more sales.