Thierry Mugler – Angel
Apps are a great way to promote or coincide with product releases – as long as the app is still decent, of course, so it lucky that Angel is a clever and novel app for iPhone.
There are several features of the app, including descriptions of the full range of Thierry Mugler perfumes and even a personal, GPS based shopper to help you out. There is even a ‘making of’ featurette coming soon to the app that will give you a behind the scenes look into the making of an advert for the perfume.
The real fun here is in the Angel Dream Machine, however. It is quite something, as you pick five keywords from a selection of forty, and the app creates your ‘dream’ which is presented as a small film. The results are nice, and its great that every dream is different, meaning that you will never see the same one twice.
There are a couple of secret surprises, the first if you have an iPhone 4, and the second is when you connect your Facebook account.
There is also a test, called ‘Which Angle are you?’, where you recreate a comet or star to get the app to tell you which perfume it recommends for you on that particular day.
All in all, it is good to see such an inventive app that will not only prove useful to perfume fans, but is also completely free. Check it out.